Right away he’s pushing my nod button as he talks about the transition to the “connection” economy from an industrial economy.
Read All Marketers tell Stories reminds Seth Godin to Dr Andrea Neal who operates the non-profit Blue Ocean Sciences. In talking with Seth, she realizes what she’s doing is telling too broad a story and she needs to focus the story.
Now stone sculptor Michele Chapin of Stoneworks Studio is asking Seth about how to approach art sales now that people can see it all on the internet but what they buy is the story.
What is worth more is famous, says Seth to Michele.
Ok now I’m nodding my head again as someone asks about Stop Stealing Dreams, Godin’s recent online manifesto about education.
What he finishes the manifesto with his not changing it from the top down but from the parent, child, and activist level–the community level. It’s a grass-roots movement that’s happening more and more. We need to stop handing over authority to the institution, he advises.
When I go up, I tell him a little about myself and my college students, and I ask him what he would do with my summer school classes. He suggests I get them blogging which is what I have done in the past. But what is key or different that clicks is getting them blogging EVERY DAY. He suggests that I contact Cathy Davidson who is doing something similar.
Last words: If you can’t connect with people, change the message.
Thanks to business coach and WEV instructor Gloria Miele for taking this photo and sharing it on facebook.