Kelly Flint, self-professed email geek says “Stay in front of your customers by landing in their inbox. Less is more; get it out the door!”
In this blog post, I go over some of what I learned from Kelly about email marketing: why and how it works, tips, strategy, techniques, list building, permission marketing, and content tips.
So why should you use email marketing? 91% internet users use email; 225 million people in the US, including seniors which is the biggest growing segment of the internet population. Direct mail costs 20x more than email.
Email ROI: average $43. 52 returned for every $1 (WOW!) Learning how to do it well by increasing your use of the following best practices, your open rate will increase that ROI. Average open rate is 12%, but if you have great content, the open rate can increase greatly–and your return on investment.
Here are 25 Best Practices for Email Marketing: (more…)
Gwendolyn Alley aka Art Predator
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