Tag Archives: road trips

Tuesday Tips from Kathy Sierra on How To Kick *, Create Passion, Do It All Better

14 Jun

Last week, Kathy Sierra wrote a guest post for Hugh McLeod’s “gaping void” blog about some current trends in social media which included this graphic. (FYI, Hugh McLeod is famous for some outrageous marketing ideas for wine and tweed as well as drawing insightful cartoons which he also uses in his best-selling book Ignore Everybody.)

In her guest post, Kathy Sierra asks, “why are people still so convinced that social media and all related buzzwords are The Answer?” when, if the product is truly crap, “your social media strategy won’t save you.”

“You want to use social media not because you *must*,” continues Kathy Sierra, “but because you can add even more value for your users by doing so.”

In conclusion, Kathy Sierra says, “There is a world of difference between helping someone *appear* more awesome and helping them actually BE more awesome.”

Reading this article reminded me of how insightful she is and it made me look up a blog post I wrote following hearing her speak in August 2008 at my first WordPress conference. Continue on to read her 20 ways to kick ass and create passion without resorting to the “gamification” she decries in her article on Hugh McLeod’s blog last week.

Kathy Sierra's WordCamp Waterfall of Words: How To Kick Ass, Create Passion, Do Everything Better (even sex!) What do you do to help people kick ass? In a waterfall of words, Kathy Sierra swam us through 20 ways in the final presentation at WordCamp 2008. While she was speaking primarily to and for software programmers and developers, and not just WordPress uses, I could see where much of what she had to say applied to me as a poet, and as a blogger, and in other ways as well. (Heck, a lot of it even applies to having great sex!) This is what I got out o … Read More

via art predator

On The Road with Head Coach Gwendolyn Alley

24 May

My family and I love to travel. As often as possible, we hit the road for camping trips in our VW Westfalia. On this trip, we will be doing lots of hiking, biking, fishing, and exploring.

I find these getaways very important to clear my mind: open roads and open sky invigorate and inspire me. I always come home with so many ideas for what I want to do in this world to make it a better place. Too often our lives are so crammed full and hectic that we don’t allow our creativity a chance.

Getting out and stretching your legs and your lungs stretches your mind and allows you to find new and sometimes surprising answers to wicked problems. This is one reason why we at The Write Alley facilitate “Walk & Talk Networking and Writing Workshops” where we walk and talk along the Ventura Beach Promenade at least once a month on Wednesday mornings from 8:30am-9:30am. We’d love to have YOU join us! Subscribe to this blog and you’ll get all of our latest news about events and workshops.

I’ll have my laptop with me and I expect to do some writing too on this trip! I might even get a chance to do some posting while we’re on the road. I’ll be back here at The Write Alley on June 1.

In the meantime, please email me at gwendolynalleyATyahooDOTcom if you have any questions about how we can help YOU improve your writing, your business and your life!


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