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Tag Archives: writing

Tuesday Tips: More On “It’s” & “Its” — what about “Its’”?

28 Jun

For last week’s Tuesday Tips, I discussed how to use it’s and its. In an email today from a PR firm, I came across this sentence:

“VOGA Italia hails from Italy, the country best known for producing some of the world’s best wine as well as its’ keen sense of style.”

which reminded me I didn’t even mention the third its’: this one is ALWAYS wrong. Just like hers and his, its is a possessive that doesn’t require an apostrophe. Its’ is not a word.

It is tempting to also question the sentence further (can a country make wine or have style?) but I’m not. At least not today!

Remember if you have copy that needs work, or if you need some coaching for your writing, let me know! I’m happy to help you.

Tuesday Tips: On "It's" & "Its" Here are two wonderful and important concepts from a blog post I was reading and which inspired me to write this morning: Social Networking at it’s very foundation is building relationships with people… Social networking at it’s finest: making friends and helping each other at the same time. Do you know the difference between “it’s” and “its”? Chances are that you don’t. There’s even a Facebook page about it’s and its (that’s where I found the gr … Read More

via The Write Alley

Tuesday Tips from Kathy Sierra on How To Kick *, Create Passion, Do It All Better

14 Jun

Last week, Kathy Sierra wrote a guest post for Hugh McLeod’s “gaping void” blog about some current trends in social media which included this graphic. (FYI, Hugh McLeod is famous for some outrageous marketing ideas for wine and tweed as well as drawing insightful cartoons which he also uses in his best-selling book Ignore Everybody.)

In her guest post, Kathy Sierra asks, “why are people still so convinced that social media and all related buzzwords are The Answer?” when, if the product is truly crap, “your social media strategy won’t save you.”

“You want to use social media not because you *must*,” continues Kathy Sierra, “but because you can add even more value for your users by doing so.”

In conclusion, Kathy Sierra says, “There is a world of difference between helping someone *appear* more awesome and helping them actually BE more awesome.”

Reading this article reminded me of how insightful she is and it made me look up a blog post I wrote following hearing her speak in August 2008 at my first WordPress conference. Continue on to read her 20 ways to kick ass and create passion without resorting to the “gamification” she decries in her article on Hugh McLeod’s blog last week.

Kathy Sierra's WordCamp Waterfall of Words: How To Kick Ass, Create Passion, Do Everything Better (even sex!) What do you do to help people kick ass? In a waterfall of words, Kathy Sierra swam us through 20 ways in the final presentation at WordCamp 2008. While she was speaking primarily to and for software programmers and developers, and not just WordPress uses, I could see where much of what she had to say applied to me as a poet, and as a blogger, and in other ways as well. (Heck, a lot of it even applies to having great sex!) This is what I got out o … Read More

via art predator

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